Product Excellence From Horseware Ireland

By Jayne Rutledge


In 1985 the MacGuiness' created their company, Horseware Ireland. The business was built on the need for horsewares that were more durable and better suited to the comfort of animals. Before long they had taken over the market, leaving their competition with only one recourse. To quickly adjust their products to mimic those of Tom MacGuiness.

The first rug, the Rambo, was a tremendous improvement over what was found on the market previously. The fabric was lighter in weight and water resistant to keep the animals dry and warm. The shape of this rug was detailed to fit a horse properly and not slide around on its body and contained front clasps for consumer ease. This and other products gave them the reputation of being the best and highest producer of turnout rugs in the industry.

The bottom line policy of this company is constant review and innovative thinking. They are constantly improving their products to make them more consumer and horse friendly. Some improvements have presented themselves as a new line of product such as wugs. They differ from the rugs in that they are worn outside as well as inside the barn. The construction and materials are designed for use in different climates and terrains.

One of the new rugs they created is called the fly buster. It is specifically designed to keep the horses free of flies and other pests. It is made of a light enough fabric that it also protects them from the sun and helps keep them cool on summer days. The company has a variety of fabrics they have created to assure comfort for the animals.

All fillers and fabrics that are used are designed to recover depth and thickness should your horse decide to roll on the ground. This process is called thermo-bonding. The loft of the fabric is what maintains the warmth the rug generates not simply the thickness. They also use a process called rip stop to protect the product. This system works by inserting a stronger nylon thread into the fabric every half inch to prevent tears from enlarging past the stronger thread.

This company has perfected a system of treatment for fabrics that allows them to repel water while maintaining the ability to let body heat and moisture to pass out of it. The chemical bonding process retains the supplicant feel of the fabric to be maintained indefinitely. This nanotech process was revolutionary in the industry.

They are partners with agencies that promote human and animal sensitivity. They are affiliated with the ISPCA as well as Manege Zonder Dremples. Two organizations dedicated to the improvement of circumstances involving human and animal issues. One of the agencies supply carriage rides for disabled children and for the other agency they supply rugs for dogs and horses that have been abandoned worldwide. The focus of their assistance falls on animals that have been abused and starved.

In an effort to be earth friendly they use nothing but renewable energy sources. The factory in Ireland is operated entirely on wind generated energy. Horseware Ireland is a dedicated member of the ISPCA and donates thousands of rugs for abused animals at the facility and around the world. They are also aligned with an agency that furnishes critically disabled children with horse and carriage therapy.




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